My Story - Danielle

Design

EasyStrands was invented in early 2017 by Danielle Crookall, a professional hair stylist with over 14 years experience in fitting over 11 methods of extensions. Danielle spent many years trying to find a solution to the problem of what to do with the strands of hair whilst they were waiting to be fitted. After searching the world over for such a tool, not only did she realise that a suitable tool was not available but there was also a great need in the market for one to be made. 

Development

Following several months of research, careful planning, design and three prototypes, Danielle finally had a blue print for an extensions holder that was functional, adjustable, portable and affordable. As a bonus, she made it look good too! The EasyStrands Hair Extensions Holder is able to hold over 500 individual strands of any pre-tipped bonds as well as tapes, clip-ins and wefts. EasyStrands is made in the UK with a high quality, strong, durable plastic and comes with a lifetime guarantee. The stainless steel comb is replaceable should it ever need it, making this a one off purchase that will last for years to come. At EasyStrands we are all environmentally friendly so it was important to us that all components of the EasyStrands are fully recyclable where facilities allow. Order your EasyStrands Hair Extensions Holder today and see how much time it can save you.

Marketing

The EasyStrands website went live in march 2018 and pre-ordering became available on May 4th 2018. The EasyStrands hair extensions holder and it's partner product, The Custom Colour Mat, were both officially launched at Salon International, London in October 2018.In the meantime, the EasyStrands hair extensions holder had already been nominated for the Best Innovation Award 2018 by the National Hair Federation! EasyStrands are seeking new suppliers around the world to help with the ever increasing demand from overseas customers.